Brand Colors
Time brand color palette
Media / NewsFounded 1923Last verified 2026-02-12
Informational purposes only. Not affiliated with Time USA, LLC.
Did you know?
The iconic red border of Time magazine is one of the world's most famous frames...
Brand story
Since 1927, the red border has been the signature of Time. It was chosen to give the magazine a bold, unmistakable shelf presence. The red signals that the person or event inside the frame is of significant historical importance, making the magazine border a symbol of global recognition.
Palette and usage
Browse color libraryTime Red
Iconic
#EE3124
HEX #EE3124 · rgb(238, 49, 36) · hsl(4, 86%, 54%)
Impact, urgency, historical importance.
Contrast best: 5.10 (AA)Recommended: Black text
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