Brand Colors
Financial Times brand color palette
Media / NewsFounded 1888Last verified 2026-02-12
Informational purposes only. Not affiliated with Financial Times Ltd.
Did you know?
The 'Salmon Pink' paper was originally a cost-saving measure in 1893...
Brand story
The Financial Times shifted to salmon pink newsprint in 1893 to distinguish itself from its rival, the Financial News. Because unbleached paper was cheaper at the time, it was a pragmatic choice that became one of the most successful branding moves in history. Today, the color is a global signifier of elite financial journalism and intellectual heritage.
Palette and usage
Browse color libraryFT Pink
Iconic
#FFF1E5
HEX #FFF1E5 · rgb(255, 241, 229) · hsl(28, 100%, 95%)
Distinction, heritage, intellectual calm.
Contrast best: 18.97 (AAA)Recommended: Black text
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