Brand Colors
Sheraton brand color palette
HospitalityFounded 1937Last verified 2026-02-12
Informational purposes only. Not affiliated with Marriott International, Inc.
Did you know?
The recent rebrand returned to a classic palette to focus on its role as a global gathering place...
Brand story
Sheraton's identity features a classic monochromatic palette that highlights its 'S' wreath logo. The color choice represents a brand that is focused on being the world's 'gathering place,' offering a reliable and upscale foundation for travelers to connect and rest.
Palette and usage
Browse color librarySheraton Black
Primary
#000000
HEX #000000 · rgb(0, 0, 0) · hsl(0, 0%, 0%)
Community heritage, strength, upscale comfort.
Contrast best: 21.00 (AAA)Recommended: White text
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