Brand Colors
BlackRock brand color palette
Finance / Asset ManagementFounded 1988Last verified 2026-02-12
Informational purposes only. Not affiliated with BlackRock, Inc.
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The name and color reflect a firm that is a solid, immovable foundation for global wealth...
Brand story
BlackRock uses a monochromatic palette to represent the scale and strength of the world's largest asset manager. The black signals a brand that is an immovable bedrock in global markets, providing the technical precision and authority needed to manage trillions of dollars in assets.
Palette and usage
Browse color libraryBlackRock Black
Primary
#000000
HEX #000000 · rgb(0, 0, 0) · hsl(0, 0%, 0%)
Infinite scale, market authority, precision.
Contrast best: 21.00 (AAA)Recommended: White text
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