Brand Colors
BlackRock brand color palette
Finance / Asset ManagementFounded 1988Last verified 2026-02-12
Informational purposes only. Not affiliated with BlackRock, Inc.
Did you know?
The name and color reflect a firm that is a solid, immovable foundation for global wealth...
Brand story
BlackRock uses a monochromatic palette to represent the scale and strength of the world's largest asset manager. The black signals a brand that is an immovable bedrock in global markets, providing the technical precision and authority needed to manage trillions of dollars in assets.
Palette and usage
Browse color libraryHEX #000000 · rgb(0, 0, 0) · hsl(0, 0%, 0%)
Infinite scale, market authority, precision.
Contrast best: 21.00 (AAA)Recommended: White text
View color details