Brand Colors
Apple brand color palette
TechnologyFounded 1976Last verified 2026-02-11
Informational purposes only. Not affiliated with Apple Inc.
Did you know?
Apple moved from rainbow stripes to minimalist gray to signal a premium shift...
Brand story
After the iconic rainbow logo of the 80s and 90s, Apple transitioned to a monochromatic palette during Steve Jobs' return. The move to silver, gray, and black reflected a shift toward premium hardware and industrial design. It represents a brand that is focused on simplicity, precision, and the future of personal computing.
Palette and usage
Browse color libraryApple Gray
Neutral
#555555
HEX #555555 路 rgb(85, 85, 85) 路 hsl(0, 0%, 33%)
Balance, sophistication.
Contrast best: 7.46 (AAA)Recommended: White text
View color detailsApple Black
Neutral
#000000
HEX #000000 路 rgb(0, 0, 0) 路 hsl(0, 0%, 0%)
Power, elegance.
Contrast best: 21.00 (AAA)Recommended: White text
View color details