Signals Driving 2024 Palettes
This year blends grounded, nature-inspired hues with energetic digital brights. Brands balance calm trust with bold optimism.
Key Trends
- Earthy greens paired with restorative neutrals
- Retro-futuristic gradients for tech products
- Statement accent colors used sparingly for focus
How to Apply
Borrow inspiration from trend palettes but keep accessibility and brand equity at the center. Test combinations for contrast in UI contexts.