2027 Color Trends: The Colors Experts Predict Will Define 2027

There is no single universal “official color of 2027.” Instead, leading forecasting groups and paint brands publish their own Color of the Year selections and trend palettes. By September 2026, a clear pattern is already emerging: restorative greens, quiet blue-aquas, expressive brights, and earthy neutrals are converging into a year that balances calm with optimism.

WGSN and Coloro have named Luminous Blue their 2027 Colour of the Year, while Behr, Sherwin-Williams, Dulux, PPG/Glidden and Valspar have each announced their own 2027 selections. Benjamin Moore says its reveal is coming in October, and Pantone has published its Spring/Summer 2027 forecast but has not yet announced a Pantone Color of the Year for 2027.

Last updated: 20 September 2026. This living guide reflects official source material available on that date.

2027 in 30 seconds

If 2026 leaned into reset and restraint, 2027 is shaping up as a more layered response: nature-based colors for recovery, watery blues for clarity, clay and olive for grounding, and selective orange/pink accents for energy. The strongest signal is not one exact shade — it is the tension between restoration and expression.

The major 2027 colors announced so far

WGSN x Coloro — Luminous Blue

WGSN and Coloro selected Luminous Blue (Coloro 125—28—38) as their Colour of the Year for 2027. Their broader S/S 27 palette also includes Energy Orange, Pop Pink, Meadowland Green and Clay. WGSN describes interconnectedness as the defining idea: nature and technology, ancient and contemporary, online and offline, rationality and spirituality all meeting in the same visual culture.

For designers, the useful takeaway is range. 2027 is not forecast as a monochrome year. A confident blue can act as the digital anchor, while orange, pink, green and clay supply emotional contrast.

Behr — Grounded T27-01

Behr’s 2027 Color of the Year is Grounded, a mossy olive with earthy brown undertones. Behr publishes the digital value as RGB 94, 92, 80 and HEX #5E5C50. The brand frames Grounded around renewal, everyday ease, and homes that feel rooted and lived-in.

Grounded is a strong example of the “living neutral” direction: deeper than beige, softer than forest green, and useful as both a background and an anchor.

Sherwin-Williams — Celery SW 6421

Sherwin-Williams selected Celery SW 6421, describing it as an airy herbal green with subtle yellow undertones. Its 2027 “Refresh & Restore” framing places the color firmly inside the wellness and restorative-living movement.

Celery shows the lighter side of the green trend. Instead of the heavy olive/moss direction, it behaves more like a botanical pastel — suitable for open, light-filled systems that still want a natural signal.

Dulux — Soulful Sage™

Dulux chose Soulful Sage™, a light, soft and silvery sage green, after a global trend process focused on information overload and the desire to “live lightly.” Dulux builds its 2027 stories around Glow, Light and Lift, using Soulful Sage as the unifying shade.

This matters because Dulux is not simply predicting “green.” It is predicting green as an emotional tool: a way to make spaces feel lighter, calmer and more restorative.

PPG / Glidden — Artifact PPG10-16

PPG and Glidden selected Artifact PPG10-16, a smoky aqua / blue-gray. PPG publishes RGB 105, 128, 139, which converts to #69808B for digital use. The brand describes Artifact as a recalibration color — calm, balanced, familiar and reassuring.

Artifact reinforces the quieter blue direction: blue is still relevant, but it is softened by gray and water-like undertones rather than pushed toward corporate saturation.

Valspar — Cottage Door 8004-38E

Valspar’s 2027 Color of the Year is Cottage Door, a cool grayed blue with RGB 122, 143, 151 and HEX #7A8F97. Valspar positions it around warmth, quiet sophistication, reflection and intentional living.

Placed beside Artifact, Cottage Door strengthens the evidence that desaturated blue-grays will continue to act as practical calming colors in interiors and brand systems.

Traceable digital values: Grounded #5E5C50 is published by Behr, Artifact #69808B is converted from PPG’s official RGB 105, 128, 139, and Cottage Door #7A8F97 is published by Valspar. Celery #E0DDBD is an on-screen reference used for editorial visualization, not an official HEX published on Sherwin-Williams’ 2027 Color of the Year page. Use SW 6421 as the authoritative identifier.

What the experts are actually agreeing on

1. Restorative greens are the clearest consensus

Behr’s Grounded, Sherwin-Williams’ Celery, Dulux’s Soulful Sage and WGSN/Coloro’s Meadowland Green all point toward green as a recovery color. The details vary — mossy olive, herbal pastel, silvery sage — but the shared intent is striking: nature, wellness, restoration and emotional balance.

2. Blue is getting quieter — except when it gets electric

PPG’s Artifact and Valspar’s Cottage Door move toward smoky, grayed and watery blues, while WGSN/Coloro pushes the opposite edge with Luminous Blue. Together they suggest a two-speed blue story: calm blue-gray for environments and interfaces, vivid blue for digital energy and focal moments.

3. Orange and pink become strategic joy

WGSN/Coloro’s Energy Orange and Pop Pink signal a deliberate return of playful brights. These are not necessarily full-surface colors; they work especially well as accents, product highlights, social content, campaign graphics and energetic UI states.

4. Clay, olive and brown are becoming “living neutrals”

Grounded and WGSN/Coloro’s Clay support a move away from sterile beige. The new neutral family is warmer, earthier and more pigmented — colors that still recede, but feel tactile and lived-in.

5. 2027 is about polarity, not one aesthetic

The most useful macro signal is the coexistence of opposites: nature and technology, calm and play, soft desaturation and vivid accent color. A strong 2027 palette can combine both sides instead of choosing only one.

ColorIndicator interpretation

The safest way to use “2027 colors” is not to copy one brand’s paint chip into every project. Build a system: choose one restorative or quiet base, add one earth-toned support color, and reserve one energetic hue for emphasis. That produces a palette that feels current without becoming trend-dependent.

ColorIndicator reference colors for the 2027 directions

How to build a 2027-ready palette

1. Start with a restorative base. Choose a sage, moss, olive, aqua-gray or quiet blue for the largest surfaces. This gives the system visual calm.
2. Add an earthy support color. Clay, terracotta, warm brown or muted stone stops the palette from feeling overly digital or clinical.
3. Use one high-energy accent. Orange, pink or a more luminous blue can carry calls to action, campaign moments, charts, badges or product highlights. Review the relationship in the Complementary Colors guide.
4. Protect contrast. Soft greens and blue-grays are often poor text colors on white. Keep body text anchored with dark charcoal and verify every foreground/background pair.
5. Treat trend colors as direction, not law. The most durable system uses trend signals as input while keeping brand identity, accessibility and product context in control.

Try it with the ColorIndicator Color Wheel and validate final text/background combinations with the Contrast Checker. For a stronger foundation, review Color Theory Basics or explore ready-made systems in the Palette Library.

What is still missing from the 2027 picture?

Benjamin Moore: coming in October

As of 20 September 2026, Benjamin Moore’s official 2027 page says its Color of the Year and Color Trends 2027 are “Coming this October.” This guide will be updated at the same URL when the official source is available.

Pantone: forecast available, Color of the Year still pending

Pantone has published its PANTONEVIEW Colour Planner Spring/Summer 2027 under the theme “Escape: Opening the Door to a New World,” covering seasonal direction across fashion, beauty, interiors, industrial and multimedia design. That is not the same thing as a Pantone Color of the Year 2027 announcement. As of 20 September 2026, Pantone’s annual selection is still pending. For year-over-year context, see the Pantone Color of the Year 2026 guide.

Frequently asked questions

What is the Color of the Year 2027?

There is no single universal Color of the Year for 2027. Different organizations make independent selections. WGSN x Coloro chose Luminous Blue, while paint brands including Behr, Sherwin-Williams, Dulux, PPG/Glidden and Valspar have announced their own 2027 colors.

What color did WGSN and Coloro choose for 2027?

WGSN and Coloro selected Luminous Blue, Coloro code 125—28—38, as their Colour of the Year for 2027. Their S/S 27 Key Colours also include Energy Orange, Pop Pink, Meadowland Green and Clay.

Has Pantone announced the 2027 Color of the Year?

Not as of 20 September 2026. Pantone has published its Spring/Summer 2027 Colour Planner, but that seasonal forecast should not be confused with the annual Pantone Color of the Year announcement.

What colors will be popular in 2027?

The strongest cross-source signals so far are restorative greens, smoky or watery blues, earthy clay and olive neutrals, plus selective bright orange and pink accents.

Is green still trending in 2027?

Yes. Green is one of the strongest recurring signals across 2027 announcements, ranging from Behr’s mossy Grounded to Sherwin-Williams’ light Celery and Dulux’s silvery Soulful Sage.

What blue colors are trending for 2027?

Two blue directions are visible: quiet blue-gray and aqua shades such as PPG Artifact and Valspar Cottage Door, and a more vivid digital blue direction represented by WGSN x Coloro’s Luminous Blue.

How should brands use 2027 color trends?

Use trend colors as a layer, not as a replacement for brand strategy. Keep a stable core palette, introduce one or two trend-aware accents, and test every combination for readability, contrast and channel suitability.

Will this guide be updated?

Yes. This is a living ColorIndicator guide. It should be updated when Benjamin Moore and Pantone publish additional 2027 announcements, while keeping the same canonical URL.

The 2027 takeaway

2027 is not converging on one color. It is converging on one design problem: how to feel grounded without feeling dull, and expressive without feeling chaotic. Greens and quiet blues provide restoration; clay and olive provide stability; orange, pink and luminous blue bring controlled energy. The best palettes will combine those functions deliberately.

Sources & References

• WGSN x Coloro — 2027 Colour of the Year and S/S 27 Key Colours — Luminous Blue and the wider S/S 27 direction.
• Coloro — Key Colors — official Coloro codes for S/S 27.
• Behr — Grounded T27-01 — official RGB and HEX.
• Sherwin-Williams — Celery SW 6421 — official 2027 selection and trend framing.
• Dulux — Soulful Sage 2027 — official selection and 2027 color stories.
• PPG Paints — Artifact PPG10-16 — official 2027 selection.
• PPG Artifact color detail — official RGB 105, 128, 139.
• Valspar — Cottage Door 8004-38E — official RGB and HEX.
• Benjamin Moore — Color of the Year 2027 — official page stating the reveal is coming in October.
• Pantone — PANTONEVIEW Colour Planner Spring/Summer 2027 — seasonal forecast, not a Pantone Color of the Year 2027 announcement.